Vision
To be the leading provider of affordable, quality and appropriate rental properties for our customers
Mission
The Public Rental Board will achieve its vision through:
- Facilitating the development of affordable and quality rental housing to meet the socio economic needs of customers.
- Maintaining efficient and effective customer service to meet customer expectation.
- Maintaining and enhancing flats to Public Rental Board standards.
- Empowering customers through innovative public relations and community building.
- Providing cohesive communities while enhancing commercial openings that can be used to facilitate win – win opportunity for everyone.
- Undertaking profiling and analysis of existing and potential customers.
- Promoting Public Private Partnership (PPP) for innovative development and funding.
Corporate Values
Quality Customer Service
- Our customers are foremost in our minds.
- We strive for the highest professional standards, delivering our products and services that satisfy our customers.
Duty of Care
- We respect each other and show concern for one another’s well-being.
- We have trust and confidence in one another’s ability.
- We value and appreciate each other as corporate citizens caring for the welfare of the community.
Learning
- We believe in lifelong learning.
- We upgrade our skills and knowledge so that we can give our best to PRB.
Innovation
- We seek new and creative ideas to improve our products and services.
- We consciously implement productivity improvements in all areas of our work for a viable organisation.
Teamwork
- We believe in working as a team and helping each other to overcome difficulties and achieve common goals.
Corporate Objectives
PRB will undertake to achieve the following objectives:
- Re-profiling
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- Re-profiling of customers in order to obtain a better understanding of PRB customers.
- Provide Government with a more precise determination of rental subsidy.
- Definition and assertion of socio-economic standing of the income range of PRB customers.
- Encourage homeownership for customers earning above $317 weekly household combined income.
- Rent Review
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- Ensure equitable distribution of rental subsidy and social cost (non-commercial obligation) compensated by Government.
- Maintain rentals at viable level.
- Increase income.
- Government Grant and Aid
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- Continue assisting financially disadvantaged tenants.
- Building more flats that are affordable to customers.
- Subsidy on construction costs.
- Rental subsidy requested to Government to make rental affordable to customers.
- Rental Property Stock versus Demand
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- Better information and viable partnerships with other developers of low cost rental accommodation to meet demand.
- Plan and construct at least 500 flats per annum.
- PRB’s Cost Structure
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- PRB recognises that its current cost structure needs to be reduced and benchmarked.
- Socio Economic Obligation
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- Reduce squatter settlements.
- Promote healthy living.
- House urban workforce.
- Housing tenants in export finance and import substitute industries.

